Lounge & Bar · 2024
Clé
After-dinner, before-dawn.
Dubai
Concept story
After-dinner, before-dawn.
Clé is the room where the evening softens into something else. Velvet banquettes, brass details, a bar that knows your name before you sit down.
Brand philosophy
Lounges fail when they try to be nightclubs. Clé is unapologetically a lounge.
Entertainment strategy
Resident DJs spinning rare grooves, monthly listening parties.
Guest experience
Eighty seats, never more. Cocktails built on memory.
Results
- 01Members-only by year two
Future vision
Clé becomes the after-hours sibling to every WAM restaurant.
Next concept
VNYL Live Sessions
Recorded in the room, with the room.