Founder · CEO · Artist
Walid
Al Massih.
Pianist. Oud player. DJ. Producer. Performer. Singer. Entrepreneur. Hospitality concept creator. Twenty years of work, held together by one belief.
"Every great venue deserves a soul."
Walid Al Massih
Founder & CEO
The artist
Pianist. Oud player. DJ. Producer. Performer. Singer.
Walid Georges Al Massih — born 7 June 1982 in Anfeh, North Lebanon — is a Lebanese pianist, oud player, DJ, music arranger, composer, record producer, performer and singer. His sound is rooted in an electro-pop Arabic New Wave, blending Levantine melody with house, deep house, chill and Middle Eastern textures.
He started as a teenager playing live in Beirut clubs with his brothers Jihad and Wissam, a band that caught the ear of Ragheb Alama and launched his career behind the desk. In 2007 he founded New Wave Productions, a record production and artist management company, alongside Karim Noujaim and Hassan Fallouji, with mastering engineer Tony Haddad and frequent collaborator Charbel Ghanime.
The arc
From producing records for some of the region's biggest artists to building hospitality concepts in Dubai, Bahrain, and Lebanon, Walid's work moves through one medium: how a room makes you feel.
He is rare in the industry for having lived inside both the studio and the dining room — and rarer still for having built a company around the bridge between them.
Music production
Before the rooms, the records.
Walid Georges Al Massih — born 7 June 1982 in Anfeh, North Lebanon — is a Lebanese pianist, oud player, DJ, music arranger, composer, record producer, performer and singer. His sound is rooted in an electro-pop Arabic New Wave, blending Levantine melody with house, deep house, chill and Middle Eastern textures.
He started as a teenager playing live in Beirut clubs with his brothers Jihad and Wissam, a band that caught the ear of Ragheb Alama and launched his career behind the desk. In 2007 he founded New Wave Productions, a record production and artist management company, alongside Karim Noujaim and Hassan Fallouji, with mastering engineer Tony Haddad and frequent collaborator Charbel Ghanime.
Hit Factory · Beirut
The studio with DJ Rodge.
In Beirut, Walid co-founded Hit Factory — a recording studio built in partnership with DJ Rodge, the Lebanese-Brazilian producer and one of the most influential DJs in the Middle East. Hit Factory became a creative engine for Arabic pop, dance and remix culture: a room where radio singles, club edits and original productions were cut side by side.
The partnership pairs Walid's arranging and pop production instincts with Rodge's three decades of dance-floor and broadcast experience — a rare bridge between studio craft and club sensibility.
Artists & collaborations
Records produced for the region's biggest voices.
Walid has composed, arranged and produced for a roster spanning Arabic pop royalty and a new generation of singers — including:
- Ragheb Alama
- Myriam Fares
- Nawal Al Zoughbi
- Ziad Bourji
- Ziad Asmar
- Ayman Zbib
- Adam
- Naji El Osta
- Ahmad Doughan
- Fouad Fares
- Maya Nehmeh
- Nasma
- Pavo
- Salah El Kurdi
- DJ Rodge
- Myriam Atallah (Star Academy)
- UTN1
- Belime
- Shah Lounge (album)
- Melody TV (idents & themes)
- Melody Radio (jingles)
- Fame Radio (jingles)
- …and many more
His first collaboration with Ragheb Alama, "Yighib", opened the door to a decade of hits. He has also produced for international projects — most notably an official remix of Shakira's "She Wolf" — and continues to release original material under his own name ("I Am Free", "Habibi Ana", "Mazaj", "Helwa Ya Baladi").
Discography
Selected works, year by year.
2007
New Wave Productions
Founded in Beirut
Founder · Producer
2008
Yighib
Ragheb Alama — album Ba'sha'ak
Composer · Producer
2008
Shah Lounge (album)
Lounge compilation — original tracks & arrangements
Producer · Arranger
2009
She Wolf (Arabic Remix)
Shakira — official remix
Remix · Producer
2009
Melody TV — idents & themes
On-air music package
Composer · Producer
2010
Aman
Myriam Atallah (Star Academy)
Composer · Producer
2010
Melody Radio — jingles
Station ID package
Composer · Producer
2011
Drunk
Fouad Fares
Composer · Arranger
2011
Fame Radio — jingles
Station ID package
Composer · Producer
2012
Studio sessions
Myriam Fares · Nawal Al Zoughbi
Producer · Arranger
2012
Singles for Ayman Zbib
Arabic pop
Composer · Producer
2013
Belime EP
Belime
Producer
2013
Nasma — sessions
Singles & arrangements
Producer
2014
Ne7na Bashar (نحنا بشر)
Ziad Bourji
Composer · Producer
2014
Ziad Asmar — sessions
Singles & arrangements
Producer
2015
UTN1 collaborations
UTN1 — singles & remixes
Producer
2015
Pavo — sessions
Dance / pop crossover
Producer
2016
Sessions with Adam & Naji El Osta
Arabic pop singles
Producer · Arranger
2016
Salah El Kurdi — sessions
Singles & arrangements
Producer
2017
Ahmad Doughan sessions
Singles & arrangements
Producer
2018
Maya Nehmeh duets
Live & studio collaborations
Co-writer · Producer
2019
DJ Rodge — co-productions
Club edits & original tracks
Co-producer
2020
I Am Free
Walid Al Massih — solo single
Artist · Writer · Producer
2021
Habibi Ana (حبيبي أنا)
Walid Al Massih — solo single
Artist · Writer · Producer
2022
Mazaj
Walid Al Massih — solo single
Artist · Writer · Producer
2023
Helwa Ya Baladi
Walid Al Massih — solo single
Artist · Producer
2024 —
Hit Factory · Beirut
With DJ Rodge — recording studio & productions
Co-founder · Producer
Selected highlights. Some sessions are credited under New Wave Productions.
2007
New Wave Productions founded
20+
Years behind the desk
Beirut
Hit Factory · with DJ Rodge
"The city that taught me how to listen."
Hospitality branding UAE
Venues with identity.
WAM Management has shaped hospitality branding across the UAE for over a decade — from the neon pulse of Dubai's late-night districts to the understated luxury of Abu Dhabi waterfront concepts. Every project begins with the same question: what should this room feel like the moment a guest walks in?
Our approach to hospitality branding in the UAE fuses Levantine warmth with Gulf ambition — signature soundtracks, curated visual language, and service choreography that turns first-time visitors into regulars. We do not decorate spaces; we build worlds.
Concept DNA
Brand story, mood architecture, and sensory identity from day one.
Launch Playbook
Opening strategy, programming calendars, and guest-journey design.
Entertainment consultants UAE
Programming that moves people.
As entertainment consultants in the UAE, WAM Management designs the live heartbeat of a venue — resident DJ rosters, weekly artist lineups, seasonal programming, and the sonic branding that ties them together. We have booked, produced, and directed entertainment for clubs, hotels, and private events across Dubai, Abu Dhabi, and Bahrain.
Walid's background as a producer, performer, and club operator means our consultancy is grounded in stage time, not theory. We know what breaks a dance floor at 1 a.m. and what soundtrack suits a Tuesday sunset service. That experience is what separates entertainment consultants who advise from those who deliver.
Talent
Booking, artist relations, and roster curation.
Production
Sound, lighting, and stage design for live and DJ events.
Strategy
Long-term programming calendars and brand-aligned entertainment roadmaps.
Hospitality management Dubai
Operations with precision.
WAM Management delivers end-to-end hospitality management in Dubai — from pre-opening planning and staff recruitment to daily operations, P&L oversight, and guest-experience benchmarking. We treat every venue as a living system: F&B, entertainment, marketing, and finance working in concert under one creative vision.
Our Dubai-based team has opened and operated concepts across JBR, Downtown, DIFC, and Palm Jumeirah — nightlife venues, rooftop lounges, beach clubs, and hotel F&B outlets. We know the regulatory landscape, the supplier networks, and the cultural nuances that separate a functioning venue from a memorable one.
Pre-Opening
Concept development, licensing, hiring, and soft-launch strategy.
Operations
Daily management, cost control, vendor relations, and staff training.
Growth
Revenue optimisation, brand extensions, and multi-location scaling.
Restaurant consultants Dubai
Menus with memory.
As restaurant consultants in Dubai, WAM Management designs dining experiences that resonate long after the bill is paid — from Levantine-rooted kitchens to internationally influenced tasting menus. We guide menu architecture, kitchen workflow, plating identity, and the soundtrack that carries guests from appetiser to digestif.
Walid's deep understanding of sensory atmosphere — honed through twenty years of stage and studio production — informs every restaurant consultation. We do not simply advise on recipes; we engineer the complete sensory journey that turns a meal into a story worth repeating.
Menu Design
Curation, costing, seasonal rotation, and signature dish development.
Atmosphere
Lighting, sound, service rhythm, and interior storytelling.
Start a project
Book a consultation.
Share a few details about your venue, concept, or programming need. Walid and the WAM studio respond personally within two business days.
- Private 45-minute discovery call
- UAE, Saudi Arabia & Mediterranean projects
- Confidential — no obligation
Prefer email? Contact the studio
Today
The work continues.
From the WAM studio in Dubai, Walid leads concept design, music direction, and creative oversight across every venue the house operates. New projects in development across the UAE, Saudi Arabia, and the wider Mediterranean.