VNYL Live Sessions
All concepts

Music Programming · 2021 —

VNYL Live Sessions

Recorded in the room, with the room.

Touring · Dubai, Beirut, Manama

Concept story

Recorded in the room, with the room.

VNYL Live Sessions is WAM's music label-as-experience — intimate live recordings cut in the venues we operate, released to an audience that already lived the night.

Brand philosophy

Music belongs to the room it was played in. We give it back.

Entertainment strategy

Quarterly sessions with regional and international artists.

Guest experience

Limited-capacity, ticketed, vinyl-pressed after the fact.

Results

  • 01Ten sessions, four releases, growing artist roster

Future vision

VNYL becomes WAM's bridge into music publishing.

Next concept

Party Town

A travelling celebration.