Music Programming · 2021 —
VNYL Live Sessions
Recorded in the room, with the room.
Touring · Dubai, Beirut, Manama
Concept story
Recorded in the room, with the room.
VNYL Live Sessions is WAM's music label-as-experience — intimate live recordings cut in the venues we operate, released to an audience that already lived the night.
Brand philosophy
Music belongs to the room it was played in. We give it back.
Entertainment strategy
Quarterly sessions with regional and international artists.
Guest experience
Limited-capacity, ticketed, vinyl-pressed after the fact.
Results
- 01Ten sessions, four releases, growing artist roster
Future vision
VNYL becomes WAM's bridge into music publishing.
Next concept
Party Town
A travelling celebration.